¶ … gathered: 1. The reading selection Barber -Benjamin Barber, "Jihad . McWorld," The Atlantic (Mar. 1992) http://www.theatlantic./magazine/archive/1992/03/jihad -- mcworld/3882 / 2.
The significance of coffee as a commodity
The globalization has produced in time some of the most interesting changes in the economy of the world. In the 16th, and 17h centuries, the trade with Indian spices or exotic condiments was seen as one of the most important aspects of trade in the world. Conquest wars have been fought for the control of these regions. In today's world, the market has become more specialized from the point-of-view of the commodities it nurtures. In this sense, coffee has become a true commodity in the sense of the globalized world.
The issue of globalization is by no means a new element for the study of international relations and that of international trade. It can be said that even the ancient Romans and Greeks practiced a global trade, however restricted by the boundaries of their empires. However, especially after the end of the Cold War, globalization became a phenomenon and a reality of the every day life. There is evidence of globalized economic relations in all walks of life, from the basic cable television which broadcasts live from every corner of the world, to the actual bananas from Ecuador or Chile bought in every supermarket in the United States or Europe. However, it is important to note that the world is not reduced to mere economic exchanges and that the political life has often been considered to be a global atmosphere. Yet the forces that bring together the economic part may be the same ones as those taking apart political and cultural entities.
Indeed, the world we live in is marked by a global perspective. In this sense, Barber, back in 1992 talks about the difference between the Jihad and the McWorld as being the representative elements of the culture and of economy. Thus he points out that "these two tendencies are sometimes visible in the same countries at the same instant: thus Yugoslavia, clamoring just recently to join the New Europe, is exploding into fragments; India is trying to live up to its reputation as the world's largest integral democracy while powerful new fundamentalist...
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